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Three Keys to Successful Event Marketing Measurement

Event marketing is a fascinating field of marketing that poses an especially difficult measurement challenge. It’s a field of marketing that thrives on the unique. While a traditional direct...

Premium Impressions

People love free stuff! It has long been the habit of marketers and Event Marketers in particular to brand anything and everything you can think of with a Client’s...

ROI on Experiential vs. Above the Line Advertising

I love getting emails like the one below. If you have similar questions, I hope you know that you can always write us and ask anything. We offer an...

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Measuring ROI and Sales Conversion in Experiential Marketing Campaigns How to Measure Customer Lifetime Value for Better Experiential Marketing ROI Optimize Your Experiential Marketing Campaigns with Run Rates Mastering Client Status Reporting Through Tactical Event Scorecards That Drive Success How to Unlock Higher Engagement and Boost Your Post-Event Email Survey Response Rates

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