I often get asked how many survey responses you need when surveying event patrons. Yesterday I was speaking with one of our public sector Clients about this very thing....
PortMA Blog and News
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The Story Behind the Statistics
I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...
Three Keys to Successful Event Marketing Measurement
Event marketing is a fascinating field of marketing that poses an especially difficult measurement challenge. It’s a field of marketing that thrives on the unique. While a traditional direct...
Premium Impressions
People love free stuff! It has long been the habit of marketers and Event Marketers in particular to brand anything and everything you can think of with a Client’s...
ROI on Experiential vs. Above the Line Advertising
I love getting emails like the one below. If you have similar questions, I hope you know that you can always write us and ask anything. We offer an...