Normally, any project where we calculate return-on-investment (ROI) includes an essential component from the survey: purchase intent. However, on rare occasions, we employ a survey for an experiential program where...
PortMA Blog and News
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The Path to Good Event Measurement
I enjoyed presenting to a group of Meeting and Event industry leaders today. The guest list included senior management from Fortune 100 IT, Pharma, and Direct Sales companies. All...
The Value of Measuring Event Marketing Data Year Over Year
At PortMA, we have great client retention. Why? Because we do great research. I have been with PortMA for four years. From day one I have been managing the...
My Awesome Experience Building a Predictive Model
Recently, I had the chance to build an awesome predictive model for a client who wants to showcase the expected inquiries and new business their client can expect to...
Psychographic Targeting in Event Marketing – PortMA Example
A few summers ago, the PortMA team measured a mobile tour promoting dog treats. Oftentimes, we talk about target consumers in terms of a demographic profile. However, the goal...
Industry Trends: Event ROI Measurement 2013 vs 2014
I recently spoke with an executive team at an event marketing agency about how to measure events. We’re preparing for a conference at which PortMA was hired to provide a workshop...
A Couple of Thoughts on Dashboards
This year I have had a couple of clients implement dashboards into their programs. Dashboards are amazing! They can be expensive, but when you think about the time they...
Time is a Factor in Event Marketing
We’re in the midst of recapping a national event marketing campaign for a spirits brand. The measurement strategy is fairly standard: increase brand awareness, reach the target consumer, generate...
Quality Versus Quantity in Event Marketing
I recently reviewed two recap reports in two very different industries. Each had a quality versus quantity issue related to event marketing. And this painted a rich story of...
What Venue Type is Best for your Sampling Program?
We’ve had the pleasure of working on several well-executed, high-impact sampling programs for a couple of national food brands (if I were allowed to name drop, I bet you...