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Who doesn’t like Maverick? Or were you team Iceman? Just kidding, we’re not going to discuss a 36-year-old movie. Instead, we will talk about is how using unorthodox techniques,...

Data plays an integral role in every aspect of our lives. From science to marketing, engineering to education, data is the basis for better decision-making and more effective action...

I’d like to share with you how to design a winning campaign and find the right consumer. We know the best predictor of the future is the past. This...

In our last two posts, we talked about two of three questions that we believe are the foundations of measuring experiential marketing.  First, we make sure we are reaching...

Last time, we introduced the idea that there were three questions that are fundamental to measuring experiential marketing. The first question is, “How often am I reaching the right...

I’d like to share with you something that really gets to the heart of PortMA’s methodology when tasked with the challenge of measuring experiential marketing. There is a core...

I recently had a chance to speak with Andy Plax.  Andy is a partner at Network Ninja and has been there for 20 years.  Network Ninja has a tool...

Asking consumers to participate in a short set of questions after an amazing event can be a downer sometimes. Why can’t we just have a great time with our...

We have been monitoring data collection efforts for an experiential program that has spanned the course of about six months. This program is activating across more than a dozen...

We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...