PortMA Publications

It’s common for marketing teams to come across tracking and CRM challenges when calculating the ROI for their brand or service. Some common challenges include having a long sales...

The consumer exit interviews were immediately conducted onsite after an experiential engagement at a retail venue. In-store/Retail sampling is categorized as an intercept event that takes place at any...

Asking consumers to participate in a short set of questions after an amazing event can be a downer sometimes. Why can’t we just have a great time with our...

We have been monitoring data collection efforts for an experiential program that has spanned the course of about six months. This program is activating across more than a dozen...

We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...

How do I translate impression counts into a legitimate dollar value of experiential marketing impressions? All of those impression categories (i.e., Mobile, Onsite, and Word-of-Mouth) counted methodically and reliably...

The third area of experiential marketing impression counting that we want to bring to your attention is Word Of Mouth impressions or the viral spread of impressions generated from...

Collecting impression data cleanly and consistently for many experiential marketers is almost impossible.  How can multiple teams gather something as abstract as “onsite impressions” reliably? Calculating accurate mobile impressions...

This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impression counting methods. This is Part 2...

Summary: How might one prevent interviewer bias? Regardless of the type of interview, the interviewer can create a situation where the respondent replies in a manner that reflects what...