PortMA Publications

How do I translate impression counts into a legitimate dollar value of experiential marketing impressions? All of those impression categories (i.e., Mobile, Onsite, and Word-of-Mouth) counted methodically and reliably...

The third area of experiential marketing impression counting that we want to bring to your attention is Word Of Mouth impressions or the viral spread of impressions generated from...

Collecting impression data cleanly and consistently for many experiential marketers is almost impossible.  How can multiple teams gather something as abstract as “onsite impressions” reliably? Calculating accurate mobile impressions...

This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impression counting methods. This is Part 2...

Summary: How might one prevent interviewer bias? Regardless of the type of interview, the interviewer can create a situation where the respondent replies in a manner that reflects what...

I’ve had a lot of family and friends ask me how we manage our kids’ cell phones. I think we have a pretty good system down so I thought...

We are witnessing an increasing impact of political beliefs affecting consumer behaviors. Of course, boycotts of brands aren’t new, but the speed at which they can occur is. If...

The combination of brand marketing and research is a good spot to land for someone who is driven by a need to understand the intricacies of human behavior and...

There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...

Benchmarks are a valuable asset for assessing the performance of a program.  At PortMA, we have an internal database which we use when benchmarking data for clients.  It allows...