PortMA Publications

Benchmarks are a valuable asset for assessing the performance of a program.  At PortMA, we have an internal database which we use when benchmarking data for clients.  It allows...

The only thing worse than no data at all is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are unsure...

We were tasked with measuring the value of a large-scale experiential marketing program in the spirits industry, which we continue to work on to this date. The program has...

Management consulting firm, McKinsey & Company, predicts that close to 75% of the worldwide population will have access to mobile and Internet technology by 2030. Harvard Business Review suggests that keeping...

Cloud-based tools don’t make the collaborative team, how the team engages those tools does.  Here are some thoughts on how to make sure your team stays on the same...

In this article we share some of our internal methods and designs to managing the remote work we do.  We’ll share with you our project management tools, how we...

I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...

Last summer one of the best possible experiences for improving my attention to detail and understanding of the minutia of my workflow occurred.  I was assigned a summer intern. ...

A flash report is the periodic, top-line recap report that we utilize frequently. Top-line reports are opportunities to check the performance of the campaign before major reporting periods like...

Secondary research sometimes gets a bad rap. I’ve heard it called boring, difficult to find, and somehow “less than” primary in value in experiential marketing. The truth is, it...