PortMA Publications

Building and encouraging customer loyalty are undoubtedly important to the health of your brand. But how do you measure whether your loyalty marketing campaigns have the desired effect? In...

How does your brand make money from marketing? It’s impossible to overstate the importance of connecting return-on-investment (ROI) to your marketing strategy. In fact, we could go as far...

In the first part of this blog, we went through the calculations involved in working out the cost per engagement for experiential marketing. Part two examines two different event...

The main purpose of collecting data from your experiential marketing and event marketing activities is to make you smarter, to make you a better marketer. A few blogs ago,...

Here it is – Part Two of our blog detailing the event survey questions you need to ask your potential customers to help analyze the success of your experiential...

In our last blog, we went into detail about the kind of information you need to get from your field staff. Whilst you may have dedicated days and weeks...

In Part Two of this blog, we will look at specific metrics that have worked for our team (and field staff) for a wide range of brands. Remember, the...

Cast your mind back about 15 or so years – were you already working in experiential marketing? If you were, you may remember a very different kind of recap...

In Part Two of our case study, we continue our examination of the frozen meal campaign. The brand challenge was to grow in a saturated market. The answer was...

What are your dinner plans for today? If you think that this is an odd question for a blog about experiential marketing, you could be right. However, this time...