“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill Bad news – it’s one of those things that are...
Tag: data collection
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The Importance of Post-Event Research
On-site research is great. It lets you learn about customer disposition and how inline your targeting is with your objectives. But this is in the heat of the moment....
Methodology Brief Development
Developing a Methodology Brief: You never know who’s going to read a market research report. Perhaps it’s your client’s insights team, or it may be folks who work in...
Monitoring Data Collection for Accuracy
Arguably, the most important aspect of my job is monitoring data collection. How much data you finally collect can make or break a project. Early on, I made a...