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Contingency planning is important in experiential marketing data collection. Having some insurance in your process to prevent the unforeseen from stopping you from collecting data can make all the...

We take pride in delivering actionable insights, not just observations, to our clients. Sometimes this is easier said than done. There are times the experiential marketing data tells a...

In-depth interviews are a fun experience for experiential marketing researchers. It gives the opportunity to have an engaging conversation with a respondent without the rigidness of a quantitative survey....

Not all product categories, brands, activation times, and campaigns are equal. There is a lot that goes into retail sampling in experiential marketing. We’ve seen hand-selling reach 50% of...

I don’t have the best time management skills in the world, and this is exacerbated by the fact that I can work from home. While it has done wonders...

Experiential marketing research is a powerful tool. But, it’s oftentimes misunderstood. Unless you’re a researcher (or a research junkie), your eyes may likely glaze over when terms like sample...

PortMA has a variety of reporting strategies and delivery frequencies. Some clients like to check their performance at the mid-point and end of the programs. Others like to check more...

Market researchers need to be critical of survey design because we’re knee-deep in it every day. DIY survey solutions have emerged as a cost-effective solution for companies to obtain...

When deciding what you want your experiential marketing field staff to report, it’s easy and common to get caught up in the matter of what means what. If the...

In my last post on data integrity, I spent some time talking about how to ensure quality when reviewing panel data. In this post, I expand on that and...