PortMA Publications

This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impression counting methods. This is Part 2...

Summary: How might one prevent interviewer bias? Regardless of the type of interview, the interviewer can create a situation where the respondent replies in a manner that reflects what...

I’ve had a lot of family and friends ask me how we manage our kids’ cell phones. I think we have a pretty good system down so I thought...

We are witnessing an increasing impact of political beliefs affecting consumer behaviors. Of course, boycotts of brands aren’t new, but the speed at which they can occur is. If...

The combination of brand marketing and research is a good spot to land for someone who is driven by a need to understand the intricacies of human behavior and...

There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...

Benchmarks are a valuable asset for assessing the performance of a program.  At PortMA, we have an internal database which we use when benchmarking data for clients.  It allows...

The only thing worse than no data at all is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are unsure...

We were tasked with measuring the value of a large-scale experiential marketing program in the spirits industry, which we continue to work on to this date. The program has...

Management consulting firm, McKinsey & Company, predicts that close to 75% of the worldwide population will have access to mobile and Internet technology by 2030. Harvard Business Review suggests that keeping...