PortMA Publications

In our last post, we discussed how to use good database benchmarks to design winning campaigns. With well-organized data, we can find the right consumers and deal with the...

I’d like to share with you how to design a winning campaign and find the right consumer. We know the best predictor of the future is the past. This...

In our last two posts, we talked about two of three questions that we believe are the foundations of measuring experiential marketing.  First, we make sure we are reaching...

Last time, we introduced the idea that there were three questions that are fundamental to measuring experiential marketing. The first question is, “How often am I reaching the right...

I’d like to share with you something that really gets to the heart of PortMA’s methodology when tasked with the challenge of measuring experiential marketing. There is a core...

I recently had a chance to speak with Andy Plax.  Andy is a partner at Network Ninja and has been there for 20 years.  Network Ninja has a tool...

In our LAST POST, we shared a process that we’ve been using here at PortMA for assuring quality in the data. Now I’d like to talk about the Message-to-Market...

We’ve been using a data analysis process for quite some time here at PortMA, and I think it’s worth sharing how we do it and why we think it’s...

Numbers are abstract. They are figments of our imagination. We use them to make sense of the universe. They are the basis for our method to tell the future....

It’s common for marketing teams to come across tracking and CRM challenges when calculating the ROI for their brand or service. Some common challenges include having a long sales...