PortMA Publications

Who wouldn’t like to have a crystal ball to see what the future will bring? When it comes to experiential marketing, taking a closer look at the latest consumer...

In the previous post, we discussed how qualitative data is about discovering and understanding what we do not know, while quantitative data was a way of gaining insights into...

We’ve spent a lot of time talking about the structure or the conceptual framework around which you’re gathering data and how that guides your analysis and reporting techniques. If...

In our previous post, we discussed the different types of data that are integral to data analytics as well as developing better insights for your business. Whether you’re a...

Data is now an integral part of making sure you stay on top of how your business is performing. Despite being a fairly new area of study in the...

Key performance indicators (KPIs) and benchmarks have always been helpful tools to measure growth in terms of business sales and marketing. They help with forecasting the next steps to...

Part One of this blog talked about evaluating venues, event types, and audiences with the help of benchmarking data. In this blog, we will look at using benchmarking data...

Negotiating sponsorships and venue agreements is a key part of running successful experiential marketing campaigns. Using benchmarking data helps you make those negotiations more successful. In this two-part blog,...

In Part One of this blog, we established the basics of tracking customer satisfaction. Part Two covers the differences between a relationship-based or a transaction-based approach to tracking satisfaction....

In our most recent blog post, we talked about measuring customer satisfaction – or, better, dissatisfaction. Let’s call that our baseline satisfaction research. Now you know where your organization...