PortMA Publications

Measuring success in influencer marketing is part art and part science. That’s according to industry insider Isaac Simpson. For data-obsessed marketing researchers, this is hard to take. But, according...

In our two previous blogs, we talked about influencer marketing and the importance of data for measuring campaign success (Section One). We also mentioned the impending changes brands using...

Influencer marketing may be one of the biggest buzzwords in digital marketing, but it is also an underdeveloped discipline. This has kept the field dynamic and exciting as well...

Influencer marketing has created some of the biggest buzzes in digital marketing in recent years. You’d be hard-pressed to find an agency that is not offering influencer marketing as...

Part One of this blog focused on working with brand ambassadors to reach consumers for adult beverage marketing. In Part Two, we’ll look at a few more examples of...

Our last two blogs swerved away from data a little, but this time, we’re back to the numbers. Specifically, we want to take a look at experiential marketing campaigns...

In Part One of this blog, we took a step away from the data for a moment and talked about storytelling in experiential marketing as well as the importance...

If you’ve been following our blog for a while, you know that the importance of data for experiential marketers is one of our favorite topics. There are several reasons...

Marketing has changed over the past few decades. Where TV advertising reigned supreme, with viewers almost a captive audience, today’s consumers have more choices. They can record their favorite...

A few decades ago, experiential marketing was better known as event marketing. To start a career or even your own agency, all you needed was a truck and a...