PortMA Publications

In our last blog, we laid out the benefits of adopting an approach based on ranking and diagnostic reporting when it comes to gathering data. In this blog, we...

Hand on heart, do you always know why you are gathering the data you are collecting? Come on, be honest. Gathering all the data you can in the hope...

Previously, we discussed basic data properties and ways of thinking about data. This blog will discuss dashboarding and reporting, and how you can build management by exception into your...

As clients and agencies got more comfortable working with data, not everything was smooth sailing. Marketers were excited about seeing the potential and the quality of recommendations that were...

Measuring sales means more than counting how many customers have bought x number of products this month. But that’s exactly how it used to be done; comparing figures with...

As experiential marketers are becoming more excited about the potential of the data they’re holding in their hands, they are now on the lookout for maverick clients. These are...

Who doesn’t like Maverick? Or were you team Iceman? Just kidding, we’re not going to discuss a 36-year-old movie. Instead, we will talk about is how using unorthodox techniques,...

Modern companies have access to huge volumes of user data that they can analyze to provide more personalized services. Data is not just big business, it is a seminal...

Data plays an integral role in every aspect of our lives. From science to marketing, engineering to education, data is the basis for better decision-making and more effective action...

In the previous blog, we discussed the role influencers play in experiential marketing campaigns, which type of influencer works best, and how that has changed over the years. In...