PortMA Publications

The main purpose of collecting data from your experiential marketing and event marketing activities is to make you smarter, to make you a better marketer. A few blogs ago,...

Here it is – Part Two of our blog detailing the event survey questions you need to ask your potential customers to help analyze the success of your experiential...

In our last blog, we went into detail about the kind of information you need to get from your field staff. Whilst you may have dedicated days and weeks...

In Part Two of this blog, we will look at specific metrics that have worked for our team (and field staff) for a wide range of brands. Remember, the...

Cast your mind back about 15 or so years – were you already working in experiential marketing? If you were, you may remember a very different kind of recap...

In Part Two of our case study, we continue our examination of the frozen meal campaign. The brand challenge was to grow in a saturated market. The answer was...

What are your dinner plans for today? If you think that this is an odd question for a blog about experiential marketing, you could be right. However, this time...

In our last blog, we laid out the benefits of adopting an approach based on ranking and diagnostic reporting when it comes to gathering data. In this blog, we...

Hand on heart, do you always know why you are gathering the data you are collecting? Come on, be honest. Gathering all the data you can in the hope...

Previously, we discussed basic data properties and ways of thinking about data. This blog will discuss dashboarding and reporting, and how you can build management by exception into your...