PortMA Publications

I recently had a chance to speak with Andy Plax.  Andy is a partner at Network Ninja and has been there for 20 years.  Network Ninja has a tool...

In our LAST POST, we shared a process that we’ve been using here at PortMA for assuring quality in the data. Now I’d like to talk about the Message-to-Market...

We’ve been using a data analysis process for quite some time here at PortMA, and I think it’s worth sharing how we do it and why we think it’s...

Numbers are abstract. They are figments of our imagination. We use them to make sense of the universe. They are the basis for our method to tell the future....

It’s common for marketing teams to come across tracking and CRM challenges when calculating the ROI for their brand or service. Some common challenges include having a long sales...

The consumer exit interviews were immediately conducted onsite after an experiential engagement at a retail venue. In-store/Retail sampling is categorized as an intercept event that takes place at any...

Asking consumers to participate in a short set of questions after an amazing event can be a downer sometimes. Why can’t we just have a great time with our...

We have been monitoring data collection efforts for an experiential program that has spanned the course of about six months. This program is activating across more than a dozen...

We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...

How do I translate impression counts into a legitimate dollar value of experiential marketing impressions? All of those impression categories (i.e., Mobile, Onsite, and Word-of-Mouth) counted methodically and reliably...