Tag: event marketing metrics

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The Weighting is the Hardest Part: How to Make Sure Your Event Sampling is Accurately Measured

Recently, we wrote a recap report at the mid-point of a program. One of the things we noticed was that the survey responses were significantly disproportionate to the engagements...

Ensuring Data Integrity (Part 1)

Panel research is a wonderful asset to event marketing. It can give you a baseline for your research, or help you to establish what aspects of a project you...

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