Technology has helped us to come a long way in how we conduct research – panel companies, online surveys, geocaching, etc. Researchers seem to have fully embraced elevating quantitative...
PortMA Blog and News
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Tactical Versus Strategic Data and Reporting
I recently met with a large NGO Bank in Washington DC. We had a great conversation with one of their data and analytic teams talking about how to organize...
Maximizing Online Marketing Results is All About Reach
When you look at website statistics day in and day out, trends start to emerge. You’ll find that only some of the content on your or your client’s site...