We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...
Tag: field staff reporting
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The Key to Collecting Consistent Field Staff Data
We see a lot of different techniques used to collect field staff data. We also see a lot of different metrics and questions used to collect that data. Let...
Qualitative Metrics You Should Collect
Experiential or event marketing programs rely heavily on their field staff for event data and reporting. This data is usually captured during the event and is made up of...
Event Marketing Field Staff Metrics That Are Out of the Box
I’ve been doing a lot of work with event marketing field staff data lately. This has given me some new perspective on what metrics help maximize the amount of...
Breaking Down Experiential Marketing Field Staff Data
Examining field staff data from a top-line level permits a good understanding of how your experiential marketing program performed. Simple things, like total interactions or samples distributed, do a good job...
Event Marketing and Venue Selection
PortMA has been measuring a national event marketing campaign for a large spirits brand since February 2015. Brand teams activate off-premise grocery and liquor accounts in several markets. We...
Sampling and On-site Sales in Experiential Marketing
Not all product categories, brands, activation times, and campaigns are equal. There is a lot that goes into retail sampling in experiential marketing. We’ve seen hand-selling reach 50% of...
Experiential Marketing Impressions, Interactions, and Immersions
When deciding what you want your experiential marketing field staff to report, it’s easy and common to get caught up in the matter of what means what. If the...
Ethnography Training for Experiential Marketing Event Staff
At PortMA, we like to be involved in the training of survey administration at experiential marketing events where we collect data. Clients are typically happy for the help and appreciate...
Gathering Experiential Marketing Intelligence That Makes You Competitive
At PortMA, we collect and analyze experiential marketing data from a variety of sources, the primary ones being field staff recap reports, consumer exit surveys and sales data. Generally,...