We have been monitoring data collection efforts for an experiential program that has spanned the course of about six months. This program is activating across more than a dozen...
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How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...
Calculating the Dollar Value of Experiential Marketing Impressions (S1-E000-04)
How do I translate impression counts into a legitimate dollar value? All of those impression categories (i.e., Mobile, Onsite, and Word-of-Mouth) counted methodically and reliably added up, gives me...
How to Include Word Of Mouth Impressions (S1-E000-03)
The third area of experiential marketing impression counting that we want to bring to your attention is Word Of Mouth impressions or the viral spread of impressions generated from...
Calculating Accurate Mobile Impressions (S1-E000-01)
For so many experiential marketers, the challenge of collecting impression data in a clean, consistent manner is almost impossible. How do you get multiple teams to gather something as...
Onsite Impression Counting Methods (S1-E000-02)
This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impressions. This is Part 2 in a...
How We Manage the Kids’ Cell Phones
I’ve had a lot of family and friends ask me how we manage our kids’ cell phones. I think we have a pretty good system down so I thought...
Can Social Media be a Tangible Tool for Market Research?
We are witnessing an increasing impact of political beliefs affecting consumer behaviors. Of course, boycotts of brands aren’t new, but the speed at which they can occur is. If...
Mean, Median, and Mode: Are they Actionable in Research?
As you probably know, I’m not a math-oriented person by nature. I came to research through an innate curiosity about people and what makes them tick. The combination of...
Why You Should Add a PortMA Analyst to Your Team
There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...