Fatigue is the bane of most humans. Causes include boredom, a lack of sleep (which is potentially due to late night web surfing for the most hilarious cat video)...
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Case Study: Wine and Spirits Sampling ROI
The Brand Challenge How do you prove that a low price doesn’t mean low quality? This was and is the ongoing challenge of a not too new adult beverage...
Survey and Consumer Feedback Innovation
It’s never a good thing to fall behind, in the short term being 15 minutes behind can make you late for meetings or not complete something the day you...
Too Soon To Tell?
As I draft a preliminary template for a mid-program recap report, my mind whirled with the sheer potential of possibilities. I know I will soon be digging into innumerable...
Good Karma and a Sale
The easiest way for a company to build a good public image is to support a good cause. The advantage they get out of this is not only does...
Why? Because I Said So….
I’ve been thinking a lot about qualitative research these past few days, and one thing that always pops into my head is how do we ask the all-important why...
Chicken, or egg?
Have you ever heard the ‘chicken or the egg’ causality dilemma? Commonly, this is referred to as, “Which came first, the chicken or the egg?” I cannot tell you...
How Experiential Marketing Increases Sales Volume From Current Channels
In shopper marketing circles they say there are only three places you’re going to increase sales volume from current channels:– Bring new customers to the category– Steal customers from...
It's A First
Working with new products is always a bit more of a thrill in experiential marketing, particularly in the spirits industry. You get to watch as people try something for...
Hole in one
Earlier this summer, in late June, a record was set, and it was certainly unusual. What is so interesting about a hole in one, any seasoned golfer (or Wii...