All communication is an attempt to exert influence. We communicate verbally and non-verbally in a hundred different ways every day to help navigate the world we live in by...
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The Science Behind Market Research
Research. It’s a word with so much meaning and so much variation. There are different forms of research (e.g., basic, applied) and different approaches (e.g., scientific, artistic) and because...
Wearing Two Hats: Perspective Matters in Efficiency
At a smaller company like PortMA, situations frequently arise where you are called to do work that falls outside of your typical job description. With a coworker out sick...
What You Need to Collect to Run PortMA’s ROI Model
I would say roughly half of PortMA’s clients are attracted to our company because we have developed a tried and true Return-On-Investment model that puts the estimated value generated...
What is an Event Marketing Impression?
Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...
Remote Team-building at an Event Marketing Analytics Firm
Portland Marketing Analytics is headquartered in Portland, Maine. If you haven’t been, please visit. It’s a city that has collected more than its share of superlatives for its size,...
Data Speaks: Tell the Best Story With the Data That was Collected
The other day I proudly bought a book about how to display data in a way that is visually pleasing and enables readers to quickly understand what they are...
How a Fast-Paced Agency Gets Their Blogs Done
We get a lot of compliments on our blog. It’s good. It’s insightful. It’s thoughtful. It’s informative. We’re proud of it. Our goal is to publish regular, authentic content...
Measuring Event Impact Through Post-Event Surveys
We manage several programs that include a post-event survey to help determine changes in consumer behavior or perception of the brand. For example, we may survey consumers 30 post-event to see...
Data Cleaning in Event Marketing
Data cleaning is probably the most important part of my job. Clean data ensures the validity of our analysis. Defining what data is considered clean, and what is not,...