March and April are busy month at PortMA. While many experiential programs don’t hit the road until the weather gets better in May, account managers all over the world are...
Author: PortMA
Read the latest news from PortMA
Focus Group Recruiting Tips and Event Marketing
On occasion, we do some traditional market research projects. I’ve been managing the focus group projects at PortMA for more than a year now, and I’ve learned some helpful...
Key Performance Indicators for an Experiential Marketing Firm
We’re in the business of measuring and evaluating the effectiveness of other people’s experiential marketing. That’s everything from research design to data collection, and from initial analysis to final...
Event Marketing Performance: How to Report It
There are a lot of ways to count. There are as many tools, apps, and consultants available with different ways to count the activities of your event marketing campaign. However, if...
Event Marketing Data Collection Can Make You or Break You
We have been monitoring an event marketing program’s data collection efforts for about six months. It is activating across more than a dozen different markets. To date, we have received...
Breaking Down Experiential Marketing Field Staff Data
Examining field staff data from a top-line level permits a good understanding of how your experiential marketing program performed. Simple things, like total interactions or samples distributed, do a good job...
What to Ask in Event Marketing Post-event Surveys
We’ve previously talked about what you need to field a post-event research initiative. This blog will focus on the types of questions to ask in an event marketing post-event survey....
Collecting Event Marketing Data in Many Markets
Many of the event marketing campaigns we measure activate in several markets, primarily in the US. Helping agency clients understand why teams in certain markets are generating greater impact...
Scheduling In-depth Interviews for Market Research
I distinctly remember a response former Secretary of Defense Donald Rumsfeld gave at a briefing back in 2002 about the evidence, or lack of it, the United States had...
Integrating Experiential Marketing with Impressive Results
The more recognizable a brand and the more positively consumers perceive the brand, the more likely they will purchase it when need that particular product. As an example, let’s...