Is there such a thing as too much data? Generally speaking, no. The more results you have, the better, right? In an ideal world, we would be doing a...
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How To Prove The Importance of Incorporating Research
Last week I delivered a recap for a popular consumer foods company. It was a pilot program that could potentially be much bigger in the future. My Client wanted...
Event Marketing Insights May Come Down to the Finest Detail
PortMA measured an event marketing program for a spirits brand in 2015 that covered several markets in the US. The brand team executed more than 3,000 events over the...
Validity and Integrity of Data is Paramount.
Validity and integrity of data is paramount. I don’t need to spend a lot of time telling you that – you’re here on this blog because you (hopefully) have...
How Has the Internet Changed Marketing Research?
I’ve been involved in market research for so long that Palm Pilots were the hot giveaway at the first customer relationship management conferences I attended! Nobody would disagree that...
How Many Samples per Hour?
We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000...
Tips on Keeping Your Reporting Fresh
Many of our research projects have in-depth reporting schedules. The longer the program, the more likely it is that we will provide multiple reports for that program. For instance,...
Examining a Smaller Scope: Market Analysis for the Smaller Events
Typically, analysis for experiential marketing programs happens in one of two different ways, by overall date or by individual market. Overall is clearly an evaluation of all available data. Market Analysis looks...
Launching a Research Project: Best Practices
The workload of a market research manager during the first quarter entails launching new projects for the coming year. Many experiential and traditional market research projects run over the...
Two Event Marketing Measurement Ideas to Consider
At the time of writing this post, I just finished reviewing an Event Recap Report Template with a wine industry client. We like to send Recap Report Templates in...